Work Index / Selected evidence
Creative Direction / Brand Building
RICE
Creative Director & Brand Builder.
RICE is the creative identity of John Reyes, a creative director who builds brands end to end: identity and art direction, product and production, digital experience and the commercial result underneath it all.
Selected Work
Hierarchy by evidence
PERSONAL INTEREST
A streetwear label built from a blank page into a commercially meaningful brand with its own audience, visual language and product engine.
Open case file- Category
- Fashion / Streetwear / Brand Building
- Years
- 2016 — present
- Evidence
- Full-stack fashion and streetwear brand building at meaningful commercial scale: identity, product, audience and commerce owned end to end.
Case Files
4 entries
LIFTED GALLERY
A fashion-led creative platform where conceptual direction, curation and garment storytelling drive the brand rather than product alone.
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RICE LABS
The production arm: turning creative direction into real garments through blanks, decoration methods, vendors and quality control.
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UNITED AUTO SALES
Marketing, merchandising and sales-integrated creative for an automotive retail operation, built around measurable commercial outcomes.
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RICE MOTORS
A premium and exotic vehicle rental brand built on restrained presentation, controlled photography and a customer experience that matches the price point.
Open case file →Digital & Product
Additional rangeCLEARLINE CREDIT
A consumer and business credit services brand designed around clarity and credibility in a category where most marketing does the opposite.
RICE FINANCIAL
In developmentA modular financial organisation product: fast, flexible interfaces for messy real-world money behaviour rather than tidy accounting assumptions.